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TCMP -
Targeted Cross-Marketing Platform
A Cross-Selling expert system
for EBPP solutions that:
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Enables clients to hyper-segment customers and deliver
hyper-targeted offers on
outbound printed and electronic
documents
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Facilitates targeted marketing inserts for cross-selling and
up-selling
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Facilitates targeted affiliate and partner advertising campaigns
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Creates blended implementations of Mass Customization and
Individual Personalization -
Examples include:
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Large easy to read fonts for
seniors
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Cool graphics and vibrant
colors for GenX customers
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Rich look and feel for
Platinum accounts
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Seasonal themes
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Integrates with Web Payment Pages to offer new marketing
impressions on Response Button
pages and Payment Confirmation
pages.
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Incorporates up to 12 new marketing impressions per page
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Enables tracking of click-throughs on Marketing Inserts and
Affiliate/Partner Advertising
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Auto-fills purchase and payment fields for seamless and
frictionless cross- / up-selling
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Is built on an Intuitive WYSIWYG Business Rule Editing engine that
can use any combination of input
data from the following sources:
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Data found in the
print-stream
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External Demographic data
integrated real time into
TCMP's processing engine
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Client Specific / Custom
Customer Demographic and
Profile Data
Affinity Marketing and Partner
Advertising
- Affinity Marketing and Partner
Advertising is a bi-product of our
TCMP platform offering our
customers:
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The ability to generate revenue by selling "white-space" to
advertisers, affiliates, and
partners leveraging three
primary areas for advertising:
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White-Space in a DataOceans
Push eMail PDF statement or
invoice
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White-Space on Response
Button confirmation pages
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White-Space on Electronic
Payment confirmation pages
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Enables up to 12 new marketing impressions on Response Button pages
and Confirmation pages that
previously didn't exist.
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Provides virtually unlimited number of unique marketing offers per
page
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Granular tracking of click-throughs on Affinity Marketing Inserts
and Partner Advertising
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Auto-fills purchase and payment fields reducing abandonment rate
for on-line purchases
Electronic Payment Processing
- All DataOceans solutions are
seamlessly integrated with a robust
and highly secure
industrial-strength payment
processing engine. The payment
processing platform has been
designed for exceptionally high
scalability, availability and
reliability for the most demanding
payment processing environments.
The platform is one of the most
extensible and flexible solutions on
the market and is designed to solve
many of the problems plaguing
on-line payment processors today.
The solution handles virtually all
types on-line payment methods from
credit and debit cards to on-line
checks. It also handles virtually
any payment scenario from simple
recurring subscriptions to complex
shopping carts with volume
discounts, dynamic pricing and
real-time backend inventory
integration. Some of the more unique
features of the payment processing
platform include support for but are
not limited to:
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Ability to insert and display a targeted cross marketing offer
specific to the recipient
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Ability to select targeted offers using 3rd party demographic
information in real-time
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Ability to pre-populate payment fields on Web-Based Payment pages
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Combination Payments - Ability to support on-line combination
payments
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Dispute & Re-Calculate - Customers can selectively dispute certain
line items. The bill is
automatically recalculated with
the new Payment Amount for
Payment.
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Payment Scheduling – Ability to schedule in advance a payment for a
specific due date and then have
their payment transacted on that
scheduled due date from the
electronic statement.
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Forecast AR - DataOceans passes
detailed billing and "schedule
payment date" to the statement
or bill originator. This data
provides the bill originator
with information about future
receivables that traditionally
does not exist.
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Late Payment & Auto Reminder - provides clients using the
DataOceans Push EBPP solution
with Late Payment and Auto
Reminder services.
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Subscription Management – Ability to schedule recurring payments
for automatic monthly debit
which include the following
payment types:
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One time Charges
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Recurring fees
Daily/Weekly/Monthly/Quarterly/Annually
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"Free to Pay" Subscriptions
- Subscriptions with trial
offers
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Automatic Rescheduling of
recurring billing on
soft-decline errors
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Payment Page Flexibility and Support -
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Directly from within a PDF
by embedding a PDF based
Payment Page.
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Hyperlinks from within a
DataOceans generated PDF to:
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An existing Customer
hosted Web-Based Payment
Page.
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A DataOceans hosted
custom Web-Based Payment
Page.
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