Customer experience management is as important as employee management is. If you think about it, the experience your customers have with your business will influence a lot of different factors. Customers who have good experiences are more likely to do repeat business with your company, and to also refer you to their friends and co-workers.
Customers favor simplicity and consistency when choosing companies with which to do business. They like to know what to expect and they don’t want to deal with anything that’s too complicated. Businesses and companies seem to frequently run into trouble with the documents they give their customers. Whether they’re billing statements, advertisements, or other important documents, the problems often fall into the same category. Companies either they don’t give their customers enough options to receive their documents, or they don’t properly utilize all of the space available on the documents.
In a world where smart phones and tablet computers reign, not providing your customers with electronic, portal, and mobile options to view documents is bad for business. Businesses and companies that don’t take advantage of these tools when they send out their documents are making a big mistake. Every document companies send should be consistent, prominently display their logo, and should also utilize extra space for advertisements. The extra white space on documents could be an advertising gold mine. It’s an excellent place for companies to tell clients about new offerings, upcoming sales, and other important company news.
If you want to learn more about the characteristics of a good document, visit our website so you can learn about how we can help you improve your customer’s experience, and your business.