USPS Introduces Color Transpromo Pricing Promotion

ATLANTA, GA – July 1, 2016

Effective July 1st, the United States Postal Service has introduced a 2% postage discount for eligible mail pieces. In order to be eligible for this promotional rate, organizations that produce bills or statements must leverage personalized dynamic/variable color on their print statements – simply adding color to a mailing does not qualify for the discount. According to the USPS, “Color transpromo promotional ads can reduce cost and provide relevant personalized information to the recipient. This may result in reduced call center costs and increased customer adoption or acquisition.”

As long-time believers in the power of personalized, color, promotional onserts, DataOceans is excited to see this promotional offer from the USPS. This promotion is intended to increase the use of targeted messaging on print statements to improve the customer experience and DataOceans Targeted Content Manager (TCM) can help organizations rapidly deliver personalized transpromotional (Transpromo) messaging, as a part of the DataOceans Oceanus CCM platform. Lawrence Buckley, DataOceans Director of Marketing and Business Development, says that, “using bills and statements to deliver personalized promotional onserts is an excellent way to improve cross and upsell success, while also reducing the waste associated with envelope stuffers.”

The promotion is limited to First Class commercial letters that are part of an IMb Full-Service mailing. Full requirements are available here. For sample promotions, click here.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

DataOceans, LLC Announces Relationship with Leading Print Service Provider

ATLANTA, GA – June 6, 2016

DataOceans is pleased to announce that, after a period of due diligence, it has closed a deal to provide Customer Communications Management services for a large Print Service Provider (PSP). DataOceans will be enabling a best-in-class customer experience through the implementation of its OceanusTM platform. As a part of this implementation, DataOceans will initially provide services for approximately 600,000 customers per month.

“This engagement represents a shift in focus for Print Service Providers,” says DataOceans Chief Revenue Officer Randy Beals. “By taking a wider view of customer communications, instead of focusing solely on print, this printer is pivoting from competing in a commodity business to focusing on more value-added services.”

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

DataOceans Signs Agreement with National Media Company

ATLANTA, GA – May 10, 2016

DataOceans, LLC announces that it has signed an agreement with a national media company to provide Customer Communications Management services. The agreement includes the design and deployment of enhanced print and electronic billing statements, a modern customer portal, integrated online payment capabilities, and dynamic multi-modal HTML5 Customer Experience presentation. The online portal will allow customers to manage their delivery preferences, manage their profile information, and manage newspaper subscription services. DataOceans will begin work on this new agreement in May and expects to go live in late October of 2016.

“DataOceans is excited for the opportunity to work with media companies who are looking to expand digital marketing to new mediums,” says DataOceans Manager Lawrence Buckley. “Media companies have advertising in their blood, and are well positioned to bring their mature advertising processes to customer statements and portals.”

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and mobile phone deliveries.  These newly transformed customer communications can be quickly implemented without significant involvement of client IT resources and offer interactive experiences, personalization, highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and our products.

Ads Evolve Into New Forms as Media Landscape Shifts

ATLANTA, GA – May 9, 2016

The media landscape is changing as consumer preference for viewing television content shifts from the TV to a viewing experience that involves laptops, tablets, phones and TVs. As consumer preference is shifting, so too is ad spending. In a May 8th article, The New York Times’ Sydney Ember reported that, according to the Interpublic Group’s Magna Global, “digital media is expected to pass TV as the biggest advertising category in the United States this year, with roughly $68 billion in ad sales compared with $66 billion for TV”. But this huge market expansion has necessitated a tactical shift from the 30 second ad spots on TV.

As advertisers shift where they place their advertisements, they are also realizing that they need to shift their design approach in order to capture consumer attention spans. As more and more online users are resorting to ad blocking technology, advertisers are seeking less abrasive means of generating impressions, giving rise to the concept of “sponsored content”. While the article brings up the issue confronting many advertisers that “advertisers want their ads to look less like ads even as they are fighting harder for attention” from consumers in the digital world, another important issue is how to make sure that advertising content is relevant to each consumer.

As organizations like Condé Nast, Hulu, BuzzFeed and The New York Times begin to blur the line between news and “sponsored content”, consumers are faced with the challenge of sifting through information to find relevance. In order for advertisers to regain the power of the “Mad Men” days, they must improve the availability, digestibility, and the relevance of their content without consumers feeling hoodwinked by “sponsored content”. Solving this challenge will help brands achieve greater cross-selling and share of wallet, the ultimate goal of any advertising campaign.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and mobile phone deliveries.  Newly transformed customer communications can be quickly implemented without significant involvement of client IT resources and offer interactive experiences, personalization, highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and our products.

DataOceans, LLC Expands CCM Services with National DME Provider

Picture1

DataOceans, LLC Expands CCM Services with National DME Provider

ATLANTA, GA – April 27, 2016

DataOceans, LLC announces expanded CCM (Customer Communications Management) services with a national DME (Durable Medical Equipment) provider client including enhanced Patient Demographic Data Management, improved Payment Processing features, and dynamic multi-modal HTML5 Customer Experience presentation.  In addition to these enhancements, DataOceans is also deploying Enhanced Patient/Customer Messaging and new, more efficient and effective Payment History and Year End Summaries. In 2016, DataOceans will kick off a new Digital Engagement initiative with the client to drive higher adoption and higher eStatement utilization.

“We are excited for the opportunity to enable our DME client to digitally engage with their customers” says Lawrence Buckley, Manager of Marketing at DataOceans. “We look forward to partnering with our clients to leverage our best practices and capabilities to drive higher digital engagement and reduce operating costs.”

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and mobile phone deliveries.  These newly transformed customer communications can be quickly implemented without significant involvement of client IT resources and offer interactive experiences, personalization, highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and our products.

Digital Transformation

DigitalEngagement

The importance of buying outcomes, not promises

Tony Byrne, the founder of Real Story Group, recently published an article in Document Strategy’s Winter edition. In his article, Tony highlights Real Story Group research that enterprises need to be aware of the gap between reality and the capabilities that vendors say they can provide as well as potential gaps in an enterprise’s ability to leverage digital tools to their full potential. These two gaps, which he labels the Hyperbole and Capacity Gaps respectively, can severely limit the ability of an enterprise to achieve the promised ROI.

Tony highlights the need for enterprises to consider moving away from big name vendors and pursuing truly best of breed solutions from smaller providers. Read his article by clicking the link below:

Digital Transformation

How Hosted Managed Services are Transforming Customer Communications Management

DSF

Stephanie Pieruccini, Vice President of Research and Enterprise & Technology Consulting Services at Madison Advisors, wrote a featured piece for the Winter edition of Document Strategy. Stephanie proposes that enterprises partner with CCM Hosted Managed Service providers to get the most out of their technology and avoid paying for features and functions that they will not be able to leverage as an organization.

Click the link below to read her story:

Customer Communications Hosted Managed Services

DataOceans featured in Madison Advisors CCM Hosted Managed Service Study

Glass corridor in modern office centre

DataOceans featured in Madison Advisors CCM Hosted Managed Service Study

ATLANTA, GA – October 29, 2015 Madison Advisors released an update to its 2013 study on Customer Communications Management (CCM) cloud providers. Madison Advisors examines the benefits of leveraging a Hosted Managed Service (HMS) offering to streamline customer communications operations and achieve the ROI and strategic outcomes that companies seek. The study profiles DataOceans as one of three leaders in the CCM space, highlights the challenges that internal IT and Operations organizations face, and offers suggestions on how a hosted delivery model for CCM can improve operational efficiency and success. The study also examines which companies and industries would benefit from leveraging a CCM HMS approach.

Madison Advisors highlights seven “Essential Components of CCM HMS” that are necessary “to manage the complete end-to-end customer communications lifecycle” while also examining the evolution of CCM as a Hosted Managed Service and future trends. To read Madison Advisors’ press release, click here. For more information about the report, please contact info@dataoceans.com.

“Madison Advisors has re-defined the landscape for CCM as a Hosted Managed Service in this new paper,” says Randy Beals, Chief Revenue Officer of DataOceans. “DataOceans is proud to be featured as a leader in this space, and we look forward to helping new and existing clients to understand and execute on this service model and provide a better link between our clients and their customers.”

About DataOceans

DataOceans offers customer communications management solutions, delivered as a managed service, that help companies across multiple industries improve existing customer communications, including billing and invoicing, for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in as little as 90 -120 days without significant involvement of client IT resources and offer interactive experiences, personalization, highly-targeted ads with a focus on increasing revenue, decreasing costs, and improving customer experience and retention.

About Madison Advisors

Madison Advisors is built on honesty and integrity. With over 1000 engagements, over the past 10 years, Madison Advisors provides thought leadership, strategic consulting, and market research to clients in the customer communications management (CCM)electronic delivery, and print industries. Madison Advisors’ industry-neutral expertise enables enterprise organizations, service providers, and technology providers to achieve their strategic objectives around customer communications and publishing services.

Visit www.DataOceans.com and www.madison-advisors.com for more information about the companies and their products.

The Road Ahead

BlogPost2

Retail Banking at an Inflection Point

ATLANTA, GA –

The banking industry has undergone more change in the past 5 years than in the past three decades. New competitors and operating models. Increased regulatory burden. And perhaps most importantly, changing consumer expectations and channel behavior.

The cross-currents are significant: where to win, what strategies to use, and how to best realize the future.

We surveyed industry leaders to gain their perspective on the challenges ahead. Their insight has been combined with those of our management team to provide this point of view on how to win in the new environment:

  • Transforming distribution
  • Improving customer revenue
  • Attracting the digital customer
  • Simplifying business models

PDF Article Here – http://files.ctctcdn.com/78a54708001/964da8ea-96b3-4381-a94e-631853e252c4.pdf

Opportunities Exist for Traditional Print Service Providers

Mailing

Opportunities Exist for Traditional Print Service Providers

ATLANTA, GA – On September 10th, 2015, Mailing Systems Technology released its September-October, Graph Expo issue. This issue features a number of articles that are relevant to our space, including an article by Madison Advisors’ Randy Beals and Gina Ferrara. The article discusses current trends in Customer Communications Management (CCM) and how Print Service Providers can and should take advantage of existing customer relationships and expand their services offering beyond traditional print and mail.

Gina and Randy point out that, while print is becoming a commoditized business, Print Service Providers would be well served to execute a strategic pivot to reposition themselves as CCM Technology Providers and expand revenue by leveraging existing client relationships. Here at DataOceans, we have seen significant interest in our CCM Technology Platform including our ePresentment products from Print Service Providers and customers alike. We believe that ePresentment offers a richer, more engaging customer experience and will supplant a large volume of printed communications as it gains support from customers and corporations.

To read the full article and learn more about Print Service Providers opportunities, click here. For more information about how DataOceans can help your business develop digital distribution capabilities, visit www.dataoceans.com/products/epresentment/

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90 days without significant involvement of client IT resources and offer interactive experiences, personalization, highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and our products.