The DataOceans Blog
The latest in thought leadership and news related to customer engagement.
Banks and Credit Unions Face an Existential Challenge
DataOceans’ new Oceanus Launch solution is designed to help banks and credit unions of every size use their existing customer data to drive revenue.
For Sales, Personalization is More Essential Than Ever
As a salesperson, I wouldn’t present – or even speak – to a potential customer without knowing something about them. Retail organizations may not be making direct presentations to sell their products and services to customers, but they are making digital ones, and are under increasing pressure to personalize their offers to customers’ unique wants and needs.
DataOceans Partners with Speedeon to Offer Data-Informed Audiences
DataOceans is now partnering with Speedeon, a leading direct marketing and data agency, to enable audience targeting and monitoring capabilities for clients.
Five Ways to Obtain More Value from Your Customer Communications
If the transactional statements your organization produces have been running smoothly for years, you may think you don’t have a reason to reassess their design or process. However, you could be missing opportunities to get more value from them or to identify friction points in your communications.
Is Your Credit Union Buying Technology, or Results?
There are many solutions out there to support CU communications, but delivering the experience members expect is still a daunting endeavor.
For Smaller Community Banks, Size Is an Asset
Big banks have enormous marketing budgets dedicated to customer acquisition, but community banks have their own unique strengths.
