The DataOceans Blog

The latest in thought leadership and news related to customer engagement.

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For Sales, Personalization is More Essential Than Ever

As a salesperson, I wouldn’t present – or even speak – to a potential customer without knowing something about them. Retail organizations may not be making direct presentations to sell their products and services to customers, but they are making digital ones, and are under increasing pressure to personalize their offers to customers’ unique wants and needs.

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