The DataOceans Blog
The latest in thought leadership and news related to customer engagement.
Customer Segmentation for Banks and Credit Unions
Banks and credit unions operate in a highly competitive market. Smaller community institutions especially need to deeply understand their customers to compete with major national
Customer Communications Can Generate Profit
Under pressure to generate revenue and increase profits, organizational leadership often chooses to cut down on cost centers in their organizations. Although they are vital to customer service and long-term growth, customer contact centers often fall victim to these kinds of cutbacks.
Medicare Advantage Customers Want More Personalization
Consumers want personalization applied to other spheres in their lives, including their health plan communications.
How Will Transparency Pricing Impact Hospitals and Patients?
On January first of 2021, the U.S. government’s Transparency and Coverage Rule went into effect. This rule requires hospitals to publish clear, accessible pricing on 300 “shoppable services.”
Up Ahead: A Growing Gap in Tech Skills
The US faces a gap of over half a million people for jobs in areas like IT support, cloud engineering, and systems integration. Here’s how companies can cope.
Four Ways Community Banks Can Expand Their Digital Marketing
Marketing is vital to community banks, but they often lack the resources and staff to market like national banks can. As a result, community banks must do more with less, and focus on marketing tactics that can rapidly return value to them.
