As a salesperson, I wouldn’t present – or even speak – to a potential customer without knowing something about them. Retail organizations may not be making direct presentations to sell their products and services to customers, but they are making digital ones, and are under increasing pressure to personalize their offers to customers’ unique wants and needs.
The retail trading platform Robinhood and subreddit WallStreetBets demonstrated that – for better or worse – a generation of Millennials is flexing its power.
Today you may be focused on quarter four’s numbers and perhaps even thinking about headcount. It’s a good time to ask what your company’s end goal really is.
It’s hard to believe that the website WebMD was launched nearly a quarter century ago. An early milestone on the road to digital healthcare, the site allowed consumers to bypass their medical providers and research their symptoms directly.
Whether it’s through email cadences, video or social media, today we are more connected than ever to our customers. Yet at the same time, we are experiencing a deficit of trust.
As we continue to embrace the “new normal” in society and in business, several trends are taking shape faster than anticipated.