SMS for Business

A recent infographic published on the marketing website marketingprofs.com highlights the appealing nature of using SMS (text) messaging to interact with customers. The infographic, produced by Semaphore reveals some appealing metrics that underscore why marketers and businesses have been looking to leverage SMS for business purposes.

Semaphore sites the open rate (98% of SMS messages are read!) and response rate (45% for SMS vs 6% for email) as reasons to use SMS for business communications with customers. These statistics make SMS an excellent channel for communicating critical information (notifications, alerts, reminders), but also present SMS as a channel for engaging customers with special offers (discounts, promotions, events). As with most customer communications, it is critical that any SMS message contain relevant and personalized content when possible to avoid customer complaints (text messages can be SPAM too).

While the article doesn’t explore the many regulatory challenges that face companies that wish to use text messaging (TCPA, for one), it does present some compelling reasons to start a conversation. As a hosted provider of customer communications technology, DataOceans is familiar with the advantages and challenges of deploying an SMS strategy. We provide technology that can empower business users to expand their communications offerings to include SMS while also ensuring compliance with TCPA and other regulations.

To learn more about how DataOceans can help optimize your SMS capabilities, click here to schedule a demo. To read the full article on marketingprofs.com, click here.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its platform.

The Perfect Storm to Outsource Print

ATLANTA, GA – October 11, 2017

As a CCM hosted managed service provider, DataOceans works with its clients to optimize their CCM workflow, including outsourced or in-house print environments. When considering whether to outsource print from an in-plant facility, there are many factors that may tip the scales in one direction or the other. It is important to evaluate advantages and risks of outsourcing, and the first step is understanding what criteria you should analyze.

In an October 9th article on InsuranceThoughtLeadership.com, Gina Ferrara identified 6 variables that could tip the scale in favor of outsourcing print operations. Gina’s article, “Is it Time to Outsource Printing?” walks through several equipment, technology, and market-driven factors that may combine into the perfect storm for outsourcing. In the article, Ferrara notes that “organizations fear losing control because the print shop is not within arm’s length, but the security, output quality, and efficient manufacturing controls implemented by top tier service providers” overcome traditional exceptions for most organizations.

DataOceans understands that most organizations are looking to reduce their costs of printing. Between enhancing the technological base from which you start, and standardizing output and consumables, organizations of all sizes are able to achieve lower costs. In addition, companies better position themselves to outsource print and can respond to  changes in the print landscape if the economics of their current relationship should change. DataOceans has extensive experience in helping its clients secure better print pricing through existing or new print relationships.

To learn more about how DataOceans can help optimize your print environment, click here to schedule a demo. To read the full article by Gina Ferrara, click here.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its platform.

Marketing Personalization Fails to Meet Expectations

ATLANTA, GA – May 16, 2017

Marketing personalization is a key focus area for many organizations who are looking for faster results and better returns out of their marketing budgets. To that end, a marketingprofs.com article recently posed a question to gauge the successful implementation of marketing personalization efforts: “Are marketers pleased with how they are personalizing their email, Web, and mobile marketing efforts?” They reported on the results of a survey conducted by Evergage which identified that 96% of marketers believe that “personalization helps advance customer relationships” to some degree but a large majority of these same people (75%) gave themselves a B or C rating in their ability to personalize content to their customer base.

The answer to the question posed in the article is a rough bell curve distribution with most marketers only “Moderately Satisfied” with the level of personalization of their marketing content. All told, only 30% of surveyed marketers were “Very Satisfied” or “Extremely Satisfied” with their capabilities, while the rest feel there is room for improvement.

Despite the mountains of data contained in core systems and CRMs, many marketers do not have actionable access to this data. Compounding this issue, marketers also lack the capability to systematically act on the data that they do have. These factors can force marketers to limit the scope of their personalization efforts or delay acting on information because their systems are inflexible or overly cumbersome.

What marketers need is business empowerment – the ability to access the data at hand AND act on it through a simple tool that gives business owners control over content being delivered to the customer, not IT. Without this capability, marketers will remain in their “Moderately Satisfied” bucket and will be incapable of the increased personalization that they want to deliver.

To learn more about how DataOceans can help marketers personalize customer communications, click here to schedule a demo. To read the full article, click here.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its platform.

DataOceans at Document Strategy Forum 2017

ATLANTA, GA – April 28, 2017

DataOceans is excited to be the Business Empowerment sponsor at Document Strategy Forum 2017.

We invite you to visit us at our booth (205), where we will be giving away an Amazon Echo! Click here to pre-register for the contest, or stop by our booth during the conference to confirm your entry.

We would also like to invite you to attend our sessions during the conference.

  • In session 105 (3pm Monday 5/1), DataOceans Chief Revenue Officer Randy Beals will explore ways in which business intelligence combined with business empowerment can help drive higher rates of customer engagement. Details can be found here.
  • In session 206 (8:30am Tuesday 5/2), DataOceans client Angelina Colbert will share how re-designing a customer invoice has led to increased eDelivery and revenue acceleration for Apria Healthcare. Details can be found here.

Banks Embrace Personalized Marketing

ATLANTA, GA – April 24, 2017

In an April 24th article in the Wall Street Journal titled ‘Personal Banking Becomes Even More Personal’, Christina Rexrode and Emily Glazer discuss the rising trend of banks attempting to monetize their customer base. As the two report, banks are increasingly mining customer transaction data to deliver personalized marketing content to customers in an attempt to cross sell and up-sell banking and third party products. The ultimate goal of this approach is to improve profit margins and better service their customer base. However Rexrode and Glazer identify a problem that many consumers have experienced with search ads – when offers are too personal, it can come across as invasive or creepy.

Despite this concern, banks large and small are moving ahead with this digital strategy. Banks are embracing personalized marketing and just-in-time marketing in an effort to combat eroding margins and further monetize their customer base. While Rexrode and Glazer do not get into results in their article, it implies that the trend is here to stay. The important lesson is: be personal, but not creepy. Personalized marketing can help to overcome this issue if applied appropriately. By steering content to customers based on presumed or known preferences and attributes, banks can leverage personalized marketing to make customers believe that they are understood and appreciated by their bank. When executed correctly, personalized marketing can lead to higher levels of customer satisfaction and even delight customers.

The full article can be read here.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its platform.

DataOceans Partners Listed in NASDAQ FINTECH INDEX

ATLANTA, GA – April 14, 2017

As reported in a July 18, 2016 press release on Business Wire, several DataOceans payment processors and clients have been included in a recently formed Nasdaq index fund. The new fund, ticker symbol KFTX, includes 49 fintech companies with a combined market cap of over $785 Billion. The listed companies in the index are found here.

DataOceans is proud to work with several of the largest payment processors in the world. We focus on providing flexible customer payment services, through the merchant of our clients’ choosing, delivering payment experiences that delight the customer in their simplicity. The link to the full story can be found here.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its platform.

The Importance of Embedded Payments on Consumer Platforms

ATLANTA, GA – February 13, 2017

A 2016 article by Kurt Bilafer, global vice president sales & success for WePay, highlights many trends in business, primarily focusing on the concept that growing trends (social networks, sharing apps, or SaaS, among others) are relying on “scalable online platform(s) connecting people and ecosystems” to solve a business need. Mr. Bilafer expands on this line of thinking by calling for the need to further broaden traditional consumer-facing platforms by integrating intuitive payment capabilities. He argues that this will serve to improve the customer experience by reducing hassle, improving security, and eliminating friction points that have bothered consumers in the past.

Mr. Bilafer discusses several approaches that can be used to improve platform development in this article, which can be read in its entirety at this link.

Click here to learn more about how DataOceans can help transform your customers digital experience.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its platform.

How to Win at CCM Transformation

ATLANTA, GA – January 12, 2017

A November 2016 publication from Forbes, in association with Hitachi, reported the results of a survey of 573 top executives worldwide. The research, appropriately titled How to Win at Digital Transformation, highlighted several important findings concerning the prioritization of digital transformation and outlined how companies should seek to achieve this somewhat nebulous goal. One area that the Forbes team does not avoid discussing is the role of technology in digital transformation, reporting, “digital transformation is not about technology. Rather, it uses technology as a means to an end and goes beyond business.” This is especially true in the Customer Communications Management (CCM) industry, where many businesses are focusing on checking off communications channels and turning of print, rather than driving a strategy of customer engagement using technology and business process improvement.

According to Forbes research, over half of all businesses surveyed plan on investing in digitization and data and analytics capabilities over the next two years. This is critical in light of the findings that most business users outside of IT are starving for analytics capabilities in comparison to their needs for insights. Customer touchpoints are areas of improvement for many companies who are struggling with consumers that are accustomed to excellent experiences from companies like Uber and Amazon. The realm of Customer Communications Management is certainly experiencing this trend, as companies struggle to optimize their customer touchpoints across proliferating channels by investing in technology.

Unfortunately, many companies lack the core competencies internally to be leaders in their own line of business and in CCM technology and processes. Outsourcing CCM is an excellent option for these companies, as it brings a wealth of specialized knowledge to the table in an easily implementable approach that can rapidly transform a company’s CCM capabilities.

To read the full article, click here. To find out more about how DataOceans can transform your Customer Communications Management capabilities, click here to set up a meeting with our team.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

Why is Print Surviving?

ATLANTA, GA – October 20, 2016document-magazine-fall-2016-cover

In the Fall issue of Document Magazine, Terry Frazier (Research Director – IDG Document Solutions) shared some counter-intuitive results based on a survey of the Insurance industry – insurers across the board are INCREASING print availability and usage despite the increased availability of digital communications and mobile apps. The survey covers several dimensions (age, challenges, marketing) and presents some interesting perspectives on what is preventing higher digital adoption.

The survey asked respondents about several challenges that insurers may be facing to achieving higher digital adoption. Perhaps unsurprisingly, the survey results indicated that regulatory concerns were a leading reason for the increasing usage of print communications. However, the survey results also indicated that a high proportion of respondents blamed the lack of digital adoption on “customers not adopting digital” despite the availability of digital communications. According to Mr. Frazier, “there is a strong interplay between preference and regulatory requirements, but if regulations were the only barrier to wholesale adoption of digital, we would see much higher adoption than what we have today.”

Compounding the issue, the survey results indicate that poorly designed communications can push customers away from a digital experience. Focusing on “digital” without optimizing the digital customer experience does not deliver the results that companies are seeking when they enable digital communications. While more advanced CCM technology is available to the market, companies are not successfully converting printed communications to digital channels, which is preventing them from driving higher adoption.

DataOceans specializes in digital communications, and applies our Design for Purpose methodology to all communications, with a focus on optimizing output across digital and print channels. Our approach, which helps our clients focus on strategic objectives, delivers improved results for clients that quickly impact the customer and client operations.

To read the full article by Mr. Frazier, click here.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.