Marketing Personalization Fails to Meet Expectations

Marketing Personalization Ratings

ATLANTA, GA – May 16, 2017 Marketing personalization is a key focus area for many organizations who are looking for faster results and better returns out of their marketing budgets. To that end, a article recently posed a question to gauge the successful implementation of marketing personalization efforts: “Are marketers pleased with how they […]

The Importance of Embedded Payments on Consumer Platforms

a roll of US dollars

ATLANTA, GA – February 13, 2017 A 2016 article by Kurt Bilafer, global vice president sales & success for WePay, highlights many trends in business, primarily focusing on the concept that growing trends (social networks, sharing apps, or SaaS, among others) are relying on “scalable online platform(s) connecting people and ecosystems” to solve a business […]

How to Win at CCM Transformation

ATLANTA, GA – January 12, 2017 A November 2016 publication from Forbes, in association with Hitachi, reported the results of a survey of 573 top executives worldwide. The research, appropriately titled How to Win at Digital Transformation, highlighted several important findings concerning the prioritization of digital transformation and outlined how companies should seek to achieve […]

The Importance of a Unified Communications Strategy

partially completed puzzle of the globe

ATLANTA, GA – September 29, 2016 In a recent interview with sales expert Barbara Giamanco, former Microsoft executive Marietta Davis exchanged ideas about the importance of a Unified Communications Strategy to deliver a better customer experience throughout the customer journey from acquisition through end of service. The conversation covers a variety of topics relating to […]

Inlet Predicts Rise in Digital Communications for Utilities

In a press release on September 14th, Inlet announced the results of two separate studies based on surveys of 3000 customers and 115 industry representatives. The studies, done in collaboration with research and media company Zpryme, revealed that utilities are focused on improving and expanding the digital customer experience in response to growing customer demand […]

Anticipating Customer Expectations For Online Payments

a roll of US dollars

For years, pundits and prognosticators have predicted the end of times for checks and cash in consumer transactions. However, the reality has been that checks and cash, while declining in use, are still hanging on at the register with checks even in use for some online transactions. Recently, the restaurant industry has started to lead […]

USPS Introduces Color Transpromo Pricing Promotion

United States Post Office logo

ATLANTA, GA – July 1, 2016 Effective July 1st, the United States Postal Service has introduced a 2% postage discount for eligible mail pieces. In order to be eligible for this promotional rate, organizations that produce bills or statements must leverage personalized dynamic/variable color on their print statements – simply adding color to a mailing […]

Ads Evolve Into New Forms as Media Landscape Shifts

The media landscape is changing as consumer preference for viewing television content shifts from the TV to a viewing experience that involves laptops, tablets, phones and TVs. As consumer preference is shifting, so too is ad spending. In a May 8th article, The New York Times’ Sydney Ember reported that, according to the Interpublic Group’s Magna Global, […]

The Road Ahead

Retail Banking at an Inflection Point The banking industry has undergone more change in the past five years than in the past three decades. New competitors and operating models. Increased regulatory burden. And perhaps most importantly, changing consumer expectations and channel behavior. The cross-currents are significant: where to win, what strategies to use, and how […]

Increased Stamp Price: Another Reason to Adopt eDelivery Solutions

Starting Sunday, January 26, 2014, the price of stamps will rise from 46 cents to 49 cents, representing a 7% increase. That’s the largest increase in price that the U.S. Postal Service has declared in more than a decade. The reason for the major spike is the need to keep up with inflation and recover […]