Customer communications challenges:
Commoditization of print
Margin compression is squeezing print profitability.
The movement towards Printer Agnosticism has resulted in PSPs losing many highly profitable revenue streams.
Moving control of composition upstream from PSPs has enabled companies to more rapidly switch between PSPs to take advantage of print price arbitrage.
Multi-modal communications
Digital consumers expect to be communicated with across multiple channels.
As digital communications gain ground on printed communications, PSPs need the capability to expand their offerings to include digital methods, even at the risk of cannibalizing their own print business.
Adding value to communications
Increasing customer expectations for multi-channel engagement mean that PSPs need to provide more value on communications.
Delivering effectively designed communications, with high degrees of personalization enable PSPs to differentiate themselves from less forward thinking shops.
Customer communications challenges:
COMMODITIZATION OF PRINT
Margin compression is squeezing print profitability.
The movement towards Printer Agnosticism has resulted in PSPs losing many highly profitable revenue streams.
Moving control of composition upstream from PSPs has enabled companies to more rapidly switch between PSPs to take advantage of print price arbitrage.
MULTI-MODAL COMMUNICATIONS
Digital consumers expect to be communicated with across multiple channels.
As digital communications gain ground on printed communications, PSPs need the capability to expand their offerings to include digital methods, even at the risk of cannibalizing their own print business.
High call volumes due to confusing or inconsistent communications, branding and content.
ADDING VALUE TO COMMUNICATIONS
Increasing customer expectations for multi-channel engagement mean that PSPs need to provide more value on communications.
Delivering effectively designed communications, with high degrees of personalization enable PSPs to differentiate themselves from less forward thinking shops.
Progressive PSPs are waking up to a world where print has been commoditized and as a result are entering the market as Hosted Managed Service providers. Instead of competing purely on price, these PSPs are beginning to approach the market with a complete CCM offering, even at the expense of sacrificing their traditional print business!
Progressive PSPs are waking up to a world where print has been commoditized and as a result are entering the market as Hosted Managed Service providers. Instead of competing purely on price, these PSPs are beginning to approach the market with a complete CCM offering, even at the expense of sacrificing their traditional print business!
As the market continues to focus on print price arbitrage, PSPs can take advantage of existing business relationships
to ensure that, even if they can’t provide the lowest price, they can provide the additional CCM services that their clients require and maintain control of the business relationship.
As the market continues to focus on print price arbitrage, PSPs can take advantage of existing business relationships
to ensure that, even if they can’t provide the lowest price, they can provide the additional CCM services that their clients require and maintain control of the business relationship.
MULTI-CHANNEL
distribution
CUSTOMER PREFERENCE
management
BUSINESS DRIVEN
targeted content
ENGAGING EXPERIENCE
with video
SELF-SERVICE
payments
DESIGNED
for purpose
MULTI-CHANNEL
distribution
CUSTOMER PREFERENCE
management
BUSINESS DRIVEN
targeted content
ENGAGING EXPERIENCE
with video
SELF-SERVICE
payments
DESIGNED
for purpose