The Importance of a Unified Communications Strategy

ATLANTA, GA – September 29, 2016

In a recent interview with sales expert Barbara Giamanco, former Microsoft executive Marietta Davis exchanged ideas about the importance of a Unified Communications Strategy to deliver a better customer experience throughout the customer journey from acquisition through end of service. The conversation covers a variety of topics relating to CRM and Customer Communications Management (CCM) technology, with a specific focus on how the two technologies are essential parts of any comprehensive communications approach. Davis highlights the complementary nature between CRM and CCM technology, and provides examples of how CCM can help companies effectively communicate the more advanced messaging strategies that CRM is enabling companies to create.

The full interview can be found here.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

DataOceans Adds Real-Time Analytics with Izenda Business Intelligence

ATLANTA, GA – July 5, 2016

DataOceans announces that it has chosen to integrate self-service business intelligence and analytics capabilities from Izenda into its Customer Communications Management (CCM) platform and services.

Izenda’s solution will seamlessly integrate with DataOceans CCM workflow, empowering non-technical users to analyze data in real-time to improve the customer communication experience. While other managed service providers in the CCM industry provide their customers with standard reports and dashboards containing static data or require users to work with a service delivery manager to obtain a data dump which requires additional manipulation, DataOceans enhanced capabilities will place more control and flexibility in business users hands.

“The CCM industry has a strong need for robust self-service analytics and many existing solutions hamper business user’s ability to perform ad hoc analysis. DataOceans is a leader in this industry and we are excited to partner with them as they take business user empowerment to another level,” said Lee Nagel, VP of Marketing at Izenda and a veteran of the CCM industry.

Real-time analytics remain rare in the CCM space, giving DataOceans a strategic advantage in the marketplace with the addition of Izenda’s BI and analytics solution. DataOceans normalizes the data from their clients’ legacy datasets, and puts it in a relational database. With the addition of Izenda’s BI solution, they can leverage data through the DataOceans platform for better real-time decision making.

“Izenda’s technology fits nicely within ours,” said DataOceans Chief Revenue Officer Randy Beals. As for choosing Izenda, “Certain things we need to build, certain things we don’t need to reinvent the wheel when a great option that delivers superior ROI already exists,” he said.

DataOceans Director of Client Services Michele Hawkins stated, “I am extremely excited that we are integrating the Izenda Business Intelligence tool into the DataOceans platform.  It has an intuitive, easy-to-use interface that is great for business users.” Hawkins went on to say that “integrating with Izenda will allow our clients to unlock their data and use it to answer the day-to-day questions that arise about their business and customers.  They no longer need to utilize IT resources to get the information they need, which can be time-consuming and costly.  The data is now at their fingertips.”

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

About lzenda

Izenda designed its self-service business intelligence platform for independent software vendors, solutions providers and enterprise users. Izenda embeds seamlessly in applications to deliver BI directly to the people who need it most. Our integrated BI platform allows end users to easily create and customize reports and dashboards so they can analyze, visualize, and share valuable data and insights in real time. More than 10,000 organizations use Izenda’s embedded BI and analytics platform on a daily basis. To find out more about Izenda’s platform, visit www.Izenda.com.

Ads Evolve Into New Forms as Media Landscape Shifts

ATLANTA, GA – May 9, 2016

The media landscape is changing as consumer preference for viewing television content shifts from the TV to a viewing experience that involves laptops, tablets, phones and TVs. As consumer preference is shifting, so too is ad spending. In a May 8th article, The New York Times’ Sydney Ember reported that, according to the Interpublic Group’s Magna Global, “digital media is expected to pass TV as the biggest advertising category in the United States this year, with roughly $68 billion in ad sales compared with $66 billion for TV”. But this huge market expansion has necessitated a tactical shift from the 30 second ad spots on TV.

As advertisers shift where they place their advertisements, they are also realizing that they need to shift their design approach in order to capture consumer attention spans. As more and more online users are resorting to ad blocking technology, advertisers are seeking less abrasive means of generating impressions, giving rise to the concept of “sponsored content”. While the article brings up the issue confronting many advertisers that “advertisers want their ads to look less like ads even as they are fighting harder for attention” from consumers in the digital world, another important issue is how to make sure that advertising content is relevant to each consumer.

As organizations like Condé Nast, Hulu, BuzzFeed and The New York Times begin to blur the line between news and “sponsored content”, consumers are faced with the challenge of sifting through information to find relevance. In order for advertisers to regain the power of the “Mad Men” days, they must improve the availability, digestibility, and the relevance of their content without consumers feeling hoodwinked by “sponsored content”. Solving this challenge will help brands achieve greater cross-selling and share of wallet, the ultimate goal of any advertising campaign.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and mobile phone deliveries.  Newly transformed customer communications can be quickly implemented without significant involvement of client IT resources and offer interactive experiences, personalization, highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and our products.

DataOceans featured in Madison Advisors CCM Hosted Managed Service Study

Glass corridor in modern office centre

DataOceans featured in Madison Advisors CCM Hosted Managed Service Study

ATLANTA, GA – October 29, 2015 Madison Advisors released an update to its 2013 study on Customer Communications Management (CCM) cloud providers. Madison Advisors examines the benefits of leveraging a Hosted Managed Service (HMS) offering to streamline customer communications operations and achieve the ROI and strategic outcomes that companies seek. The study profiles DataOceans as one of three leaders in the CCM space, highlights the challenges that internal IT and Operations organizations face, and offers suggestions on how a hosted delivery model for CCM can improve operational efficiency and success. The study also examines which companies and industries would benefit from leveraging a CCM HMS approach.

Madison Advisors highlights seven “Essential Components of CCM HMS” that are necessary “to manage the complete end-to-end customer communications lifecycle” while also examining the evolution of CCM as a Hosted Managed Service and future trends. To read Madison Advisors’ press release, click here. For more information about the report, please contact info@dataoceans.com.

“Madison Advisors has re-defined the landscape for CCM as a Hosted Managed Service in this new paper,” says Randy Beals, Chief Revenue Officer of DataOceans. “DataOceans is proud to be featured as a leader in this space, and we look forward to helping new and existing clients to understand and execute on this service model and provide a better link between our clients and their customers.”

About DataOceans

DataOceans offers customer communications management solutions, delivered as a managed service, that help companies across multiple industries improve existing customer communications, including billing and invoicing, for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in as little as 90 -120 days without significant involvement of client IT resources and offer interactive experiences, personalization, highly-targeted ads with a focus on increasing revenue, decreasing costs, and improving customer experience and retention.

About Madison Advisors

Madison Advisors is built on honesty and integrity. With over 1000 engagements, over the past 10 years, Madison Advisors provides thought leadership, strategic consulting, and market research to clients in the customer communications management (CCM)electronic delivery, and print industries. Madison Advisors’ industry-neutral expertise enables enterprise organizations, service providers, and technology providers to achieve their strategic objectives around customer communications and publishing services.

Visit www.DataOceans.com and www.madison-advisors.com for more information about the companies and their products.