DataOceans Contracts With Consumer Auto Finance Company

DataOceans announces being awarded the final selection and winning of an RFP issued by large consumer auto finance company to provide billing statements, notices, customer servicing letters, SMS messaging, and a customer self-service and payment portal.  The billing statements will be available to customers as printed statements and online statements for viewing as responsive tablet and mobile statements (HTML5).

In addition to servicing and transactional communications, DataOceans will provide responsive payment pages and integration with a leading loan origination platform and auto-finance back office platform. These innovative enhancements will transform the customer-facing communications for this auto finance company, and allow them to engage with their customers across new channels. DataOceans will be hosting the operations within its PCI Level 1 environment, as it will be processing customer billing information and payment transactions through the client’s selected payment processor upon go-live.

“This opportunity represents DataOceans’ second auto finance industry client, but our first direct deal, which is an exciting new market for us, and one that appears to be largely untapped for the level of CCM that DataOceans’ Oceanus platform brings to the market,” says DataOceans Chief Revenue Officer Randy Beals.

Deployment of this client is scheduled for late 2017, and will result in tremendous savings for the auto finance company as it transitions its print operations to a lower cost provider, facilitated by the DataOceans platform. In addition to reduced print operation costs, the auto finance company will realize increased savings by enabling digital billing statements.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

How to Win at CCM Transformation

ATLANTA, GA – January 12, 2017

A November 2016 publication from Forbes, in association with Hitachi, reported the results of a survey of 573 top executives worldwide. The research, appropriately titled How to Win at Digital Transformation, highlighted several important findings concerning the prioritization of digital transformation and outlined how companies should seek to achieve this somewhat nebulous goal. One area that the Forbes team does not avoid discussing is the role of technology in digital transformation, reporting, “digital transformation is not about technology. Rather, it uses technology as a means to an end and goes beyond business.” This is especially true in the Customer Communications Management (CCM) industry, where many businesses are focusing on checking off communications channels and turning of print, rather than driving a strategy of customer engagement using technology and business process improvement.

According to Forbes research, over half of all businesses surveyed plan on investing in digitization and data and analytics capabilities over the next two years. This is critical in light of the findings that most business users outside of IT are starving for analytics capabilities in comparison to their needs for insights. Customer touchpoints are areas of improvement for many companies who are struggling with consumers that are accustomed to excellent experiences from companies like Uber and Amazon. The realm of Customer Communications Management is certainly experiencing this trend, as companies struggle to optimize their customer touchpoints across proliferating channels by investing in technology.

Unfortunately, many companies lack the core competencies internally to be leaders in their own line of business and in CCM technology and processes. Outsourcing CCM is an excellent option for these companies, as it brings a wealth of specialized knowledge to the table in an easily implementable approach that can rapidly transform a company’s CCM capabilities.

To read the full article, click here. To find out more about how DataOceans can transform your Customer Communications Management capabilities, click here to set up a meeting with our team.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

Why is Print Surviving?

ATLANTA, GA – October 20, 2016document-magazine-fall-2016-cover

In the Fall issue of Document Magazine, Terry Frazier (Research Director – IDG Document Solutions) shared some counter-intuitive results based on a survey of the Insurance industry – insurers across the board are INCREASING print availability and usage despite the increased availability of digital communications and mobile apps. The survey covers several dimensions (age, challenges, marketing) and presents some interesting perspectives on what is preventing higher digital adoption.

The survey asked respondents about several challenges that insurers may be facing to achieving higher digital adoption. Perhaps unsurprisingly, the survey results indicated that regulatory concerns were a leading reason for the increasing usage of print communications. However, the survey results also indicated that a high proportion of respondents blamed the lack of digital adoption on “customers not adopting digital” despite the availability of digital communications. According to Mr. Frazier, “there is a strong interplay between preference and regulatory requirements, but if regulations were the only barrier to wholesale adoption of digital, we would see much higher adoption than what we have today.”

Compounding the issue, the survey results indicate that poorly designed communications can push customers away from a digital experience. Focusing on “digital” without optimizing the digital customer experience does not deliver the results that companies are seeking when they enable digital communications. While more advanced CCM technology is available to the market, companies are not successfully converting printed communications to digital channels, which is preventing them from driving higher adoption.

DataOceans specializes in digital communications, and applies our Design for Purpose methodology to all communications, with a focus on optimizing output across digital and print channels. Our approach, which helps our clients focus on strategic objectives, delivers improved results for clients that quickly impact the customer and client operations.

To read the full article by Mr. Frazier, click here.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

The Importance of a Unified Communications Strategy

ATLANTA, GA – September 29, 2016

In a recent interview with sales expert Barbara Giamanco, former Microsoft executive Marietta Davis exchanged ideas about the importance of a Unified Communications Strategy to deliver a better customer experience throughout the customer journey from acquisition through end of service. The conversation covers a variety of topics relating to CRM and Customer Communications Management (CCM) technology, with a specific focus on how the two technologies are essential parts of any comprehensive communications approach. Davis highlights the complementary nature between CRM and CCM technology, and provides examples of how CCM can help companies effectively communicate the more advanced messaging strategies that CRM is enabling companies to create.

The full interview can be found here.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

Inlet Predicts Rise in Digital Communications for Utilities

New_Slider_3In a press release on September 14th, Inlet announced the results of two separate studies based on surveys of 3000 customers and 115 industry representatives. The studies, done in collaboration with research and media company Zpryme, revealed that utilities are focused on improving and expanding the digital customer experience in response to growing customer demand for mobile and digital interaction channels. According to Zpryme research director H. Christine Richards, “65% of utility respondents agree that improving the customer’s digital experience is a high priority.” Similarly, Inlet Vice President and General Manager Christopher Johnson highlighted the impact of millennials in saying that “utilities realize that millennials are a significant audience and that meeting their needs will require more digital integration.”

Similar trends are impacting the banking and insurance industries, and utilities may be feeling the impact of increased digital customer interactions in these and other industries. DataOceans Chief Strategy Officer Dave Hickson says that, “customers no longer compare their experiences within industry verticals, but instead compare their experience with your company to the best experience they have ever had – and that now certainly includes digital interactions.” As utilities begin to focus on digital communications, it is important that they take a unified approach to customer communications. Technology advances now enable business users to deliver targeted content direct to the consumer, across all devices, through responsive design and HTML5 capabilities. This greatly improves the customer experience while also allowing utilities to deliver valuable messages to their customers on the devices they want to use.

Click here to learn more about how DataOceans can help transform your customers digital experience.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its platform.

DataOceans Adds Real-Time Analytics with Izenda Business Intelligence

ATLANTA, GA – July 5, 2016

DataOceans announces that it has chosen to integrate self-service business intelligence and analytics capabilities from Izenda into its Customer Communications Management (CCM) platform and services.

Izenda’s solution will seamlessly integrate with DataOceans CCM workflow, empowering non-technical users to analyze data in real-time to improve the customer communication experience. While other managed service providers in the CCM industry provide their customers with standard reports and dashboards containing static data or require users to work with a service delivery manager to obtain a data dump which requires additional manipulation, DataOceans enhanced capabilities will place more control and flexibility in business users hands.

“The CCM industry has a strong need for robust self-service analytics and many existing solutions hamper business user’s ability to perform ad hoc analysis. DataOceans is a leader in this industry and we are excited to partner with them as they take business user empowerment to another level,” said Lee Nagel, VP of Marketing at Izenda and a veteran of the CCM industry.

Real-time analytics remain rare in the CCM space, giving DataOceans a strategic advantage in the marketplace with the addition of Izenda’s BI and analytics solution. DataOceans normalizes the data from their clients’ legacy datasets, and puts it in a relational database. With the addition of Izenda’s BI solution, they can leverage data through the DataOceans platform for better real-time decision making.

“Izenda’s technology fits nicely within ours,” said DataOceans Chief Revenue Officer Randy Beals. As for choosing Izenda, “Certain things we need to build, certain things we don’t need to reinvent the wheel when a great option that delivers superior ROI already exists,” he said.

DataOceans Director of Client Services Michele Hawkins stated, “I am extremely excited that we are integrating the Izenda Business Intelligence tool into the DataOceans platform.  It has an intuitive, easy-to-use interface that is great for business users.” Hawkins went on to say that “integrating with Izenda will allow our clients to unlock their data and use it to answer the day-to-day questions that arise about their business and customers.  They no longer need to utilize IT resources to get the information they need, which can be time-consuming and costly.  The data is now at their fingertips.”

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

About lzenda

Izenda designed its self-service business intelligence platform for independent software vendors, solutions providers and enterprise users. Izenda embeds seamlessly in applications to deliver BI directly to the people who need it most. Our integrated BI platform allows end users to easily create and customize reports and dashboards so they can analyze, visualize, and share valuable data and insights in real time. More than 10,000 organizations use Izenda’s embedded BI and analytics platform on a daily basis. To find out more about Izenda’s platform, visit www.Izenda.com.

USPS Introduces Color Transpromo Pricing Promotion

ATLANTA, GA – July 1, 2016

Effective July 1st, the United States Postal Service has introduced a 2% postage discount for eligible mail pieces. In order to be eligible for this promotional rate, organizations that produce bills or statements must leverage personalized dynamic/variable color on their print statements – simply adding color to a mailing does not qualify for the discount. According to the USPS, “Color transpromo promotional ads can reduce cost and provide relevant personalized information to the recipient. This may result in reduced call center costs and increased customer adoption or acquisition.”

As long-time believers in the power of personalized, color, promotional onserts, DataOceans is excited to see this promotional offer from the USPS. This promotion is intended to increase the use of targeted messaging on print statements to improve the customer experience and DataOceans Targeted Content Manager (TCM) can help organizations rapidly deliver personalized transpromotional (Transpromo) messaging, as a part of the DataOceans Oceanus CCM platform. Lawrence Buckley, DataOceans Director of Marketing and Business Development, says that, “using bills and statements to deliver personalized promotional onserts is an excellent way to improve cross and upsell success, while also reducing the waste associated with envelope stuffers.”

The promotion is limited to First Class commercial letters that are part of an IMb Full-Service mailing. Full requirements are available here. For sample promotions, click here.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

DataOceans, LLC Announces Relationship with Leading Print Service Provider

ATLANTA, GA – June 6, 2016

DataOceans is pleased to announce that, after a period of due diligence, it has closed a deal to provide Customer Communications Management services for a large Print Service Provider (PSP). DataOceans will be enabling a best-in-class customer experience through the implementation of its OceanusTM platform. As a part of this implementation, DataOceans will initially provide services for approximately 600,000 customers per month.

“This engagement represents a shift in focus for Print Service Providers,” says DataOceans Chief Revenue Officer Randy Beals. “By taking a wider view of customer communications, instead of focusing solely on print, this printer is pivoting from competing in a commodity business to focusing on more value-added services.”

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

DataOceans Signs Agreement with National Media Company

ATLANTA, GA – May 10, 2016

DataOceans, LLC announces that it has signed an agreement with a national media company to provide Customer Communications Management services. The agreement includes the design and deployment of enhanced print and electronic billing statements, a modern customer portal, integrated online payment capabilities, and dynamic multi-modal HTML5 Customer Experience presentation. The online portal will allow customers to manage their delivery preferences, manage their profile information, and manage newspaper subscription services. DataOceans will begin work on this new agreement in May and expects to go live in late October of 2016.

“DataOceans is excited for the opportunity to work with media companies who are looking to expand digital marketing to new mediums,” says DataOceans Manager Lawrence Buckley. “Media companies have advertising in their blood, and are well positioned to bring their mature advertising processes to customer statements and portals.”

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and mobile phone deliveries.  These newly transformed customer communications can be quickly implemented without significant involvement of client IT resources and offer interactive experiences, personalization, highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and our products.

Ads Evolve Into New Forms as Media Landscape Shifts

ATLANTA, GA – May 9, 2016

The media landscape is changing as consumer preference for viewing television content shifts from the TV to a viewing experience that involves laptops, tablets, phones and TVs. As consumer preference is shifting, so too is ad spending. In a May 8th article, The New York Times’ Sydney Ember reported that, according to the Interpublic Group’s Magna Global, “digital media is expected to pass TV as the biggest advertising category in the United States this year, with roughly $68 billion in ad sales compared with $66 billion for TV”. But this huge market expansion has necessitated a tactical shift from the 30 second ad spots on TV.

As advertisers shift where they place their advertisements, they are also realizing that they need to shift their design approach in order to capture consumer attention spans. As more and more online users are resorting to ad blocking technology, advertisers are seeking less abrasive means of generating impressions, giving rise to the concept of “sponsored content”. While the article brings up the issue confronting many advertisers that “advertisers want their ads to look less like ads even as they are fighting harder for attention” from consumers in the digital world, another important issue is how to make sure that advertising content is relevant to each consumer.

As organizations like Condé Nast, Hulu, BuzzFeed and The New York Times begin to blur the line between news and “sponsored content”, consumers are faced with the challenge of sifting through information to find relevance. In order for advertisers to regain the power of the “Mad Men” days, they must improve the availability, digestibility, and the relevance of their content without consumers feeling hoodwinked by “sponsored content”. Solving this challenge will help brands achieve greater cross-selling and share of wallet, the ultimate goal of any advertising campaign.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and mobile phone deliveries.  Newly transformed customer communications can be quickly implemented without significant involvement of client IT resources and offer interactive experiences, personalization, highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and our products.