DataOceans Is a 2017-18 Customer Experience HOT COMPANY

DataOceans is pleased to announce that it is listed as a 2017-18 HOT COMPANY in the Summer edition of DOCUMENT Magazine. As a HOT COMPANY, DataOceans is being recognized for its excellence in Customer Experience and focus on improving the CCM capabilities of organizations of all sizes and across industries. In addition to being listed as a HOT COMPANY, DataOceans has been featured in the Summer 2017 edition of Document Strategy Magazine, a copy of which can be viewed here.

Lawrence Buckley, Senior Director of Marketing at DataOceans stated, “we are very excited to be recognized as a leader in the customer experience space. Our focus on the customer experience is core to our business, and we continue to push the boundaries of customer experience within the context of CCM.” DataOceans has helped companies modernize their customer-facing documents and web experiences through the introduction of interactive PDFs, HTML5 compatible documents, responsive web portals, and integrated SMS text messaging capabilities within the Oceanus platform.

DOCUMENT Strategy is a highly focused media company dedicated to the professional development of executives, directors and managers involved in the core areas of Communications, Enterprise Content Management and Information Management strategies. As such, they author a leading publication covering the Customer Communications Management and Customer Experience (CX) space with a focus on identifying key issues and trends facing the Customer Communications Management (CCM) space.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its platform.

DataOceans at Document Strategy Forum 2017

ATLANTA, GA – April 28, 2017

DataOceans is excited to be the Business Empowerment sponsor at Document Strategy Forum 2017.

We invite you to visit us at our booth (205), where we will be giving away an Amazon Echo! Click here to pre-register for the contest, or stop by our booth during the conference to confirm your entry.

We would also like to invite you to attend our sessions during the conference.

  • In session 105 (3pm Monday 5/1), DataOceans Chief Revenue Officer Randy Beals will explore ways in which business intelligence combined with business empowerment can help drive higher rates of customer engagement. Details can be found here.
  • In session 206 (8:30am Tuesday 5/2), DataOceans client Angelina Colbert will share how re-designing a customer invoice has led to increased eDelivery and revenue acceleration for Apria Healthcare. Details can be found here.

Banks Embrace Personalized Marketing

ATLANTA, GA – April 24, 2017

In an April 24th article in the Wall Street Journal titled ‘Personal Banking Becomes Even More Personal’, Christina Rexrode and Emily Glazer discuss the rising trend of banks attempting to monetize their customer base. As the two report, banks are increasingly mining customer transaction data to deliver personalized marketing content to customers in an attempt to cross sell and up-sell banking and third party products. The ultimate goal of this approach is to improve profit margins and better service their customer base. However Rexrode and Glazer identify a problem that many consumers have experienced with search ads – when offers are too personal, it can come across as invasive or creepy.

Despite this concern, banks large and small are moving ahead with this digital strategy. Banks are embracing personalized marketing and just-in-time marketing in an effort to combat eroding margins and further monetize their customer base. While Rexrode and Glazer do not get into results in their article, it implies that the trend is here to stay. The important lesson is: be personal, but not creepy. Personalized marketing can help to overcome this issue if applied appropriately. By steering content to customers based on presumed or known preferences and attributes, banks can leverage personalized marketing to make customers believe that they are understood and appreciated by their bank. When executed correctly, personalized marketing can lead to higher levels of customer satisfaction and even delight customers.

The full article can be read here.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its platform.

The Importance of Embedded Payments on Consumer Platforms

ATLANTA, GA – February 13, 2017

A 2016 article by Kurt Bilafer, global vice president sales & success for WePay, highlights many trends in business, primarily focusing on the concept that growing trends (social networks, sharing apps, or SaaS, among others) are relying on “scalable online platform(s) connecting people and ecosystems” to solve a business need. Mr. Bilafer expands on this line of thinking by calling for the need to further broaden traditional consumer-facing platforms by integrating intuitive payment capabilities. He argues that this will serve to improve the customer experience by reducing hassle, improving security, and eliminating friction points that have bothered consumers in the past.

Mr. Bilafer discusses several approaches that can be used to improve platform development in this article, which can be read in its entirety at this link.

Click here to learn more about how DataOceans can help transform your customers digital experience.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its platform.

How to Win at CCM Transformation

ATLANTA, GA – January 12, 2017

A November 2016 publication from Forbes, in association with Hitachi, reported the results of a survey of 573 top executives worldwide. The research, appropriately titled How to Win at Digital Transformation, highlighted several important findings concerning the prioritization of digital transformation and outlined how companies should seek to achieve this somewhat nebulous goal. One area that the Forbes team does not avoid discussing is the role of technology in digital transformation, reporting, “digital transformation is not about technology. Rather, it uses technology as a means to an end and goes beyond business.” This is especially true in the Customer Communications Management (CCM) industry, where many businesses are focusing on checking off communications channels and turning of print, rather than driving a strategy of customer engagement using technology and business process improvement.

According to Forbes research, over half of all businesses surveyed plan on investing in digitization and data and analytics capabilities over the next two years. This is critical in light of the findings that most business users outside of IT are starving for analytics capabilities in comparison to their needs for insights. Customer touchpoints are areas of improvement for many companies who are struggling with consumers that are accustomed to excellent experiences from companies like Uber and Amazon. The realm of Customer Communications Management is certainly experiencing this trend, as companies struggle to optimize their customer touchpoints across proliferating channels by investing in technology.

Unfortunately, many companies lack the core competencies internally to be leaders in their own line of business and in CCM technology and processes. Outsourcing CCM is an excellent option for these companies, as it brings a wealth of specialized knowledge to the table in an easily implementable approach that can rapidly transform a company’s CCM capabilities.

To read the full article, click here. To find out more about how DataOceans can transform your Customer Communications Management capabilities, click here to set up a meeting with our team.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

How CCM Can Bring Personalization to Telcom

ATLANTA, GA – August 15, 2016

A recent Deloitte article published in the Wall Street Journal (accessible here) gives a great overview of the customer retention problem that many telecom companies are facing today. The challenge centers on how telecom companies attempt to personalize communications and identify which customers should be retained and which customers should be let go. The authors point out that while “telecom CMOs (are) increasingly seeing the ability to leverage customer data as a competitive differentiator, they need IT’s help sorting out the data mess. Unfortunately, in many telecom companies, IT lacks the speed and responsiveness marketing seeks.”

Telecom companies want to use the valuable customer data that they have curated for years, but are faced with the challenge of overcoming siloed data and organizational structures. While the authors suggest that the solution to this problem is a “More Perfect Union” between Marketing and IT, this is typically not a short term or low-cost solution – it likely involves extensive process re-engineering and months of change management to properly execute, all with the help of management consultants and change management experts.

While this may be a viable long-term solution for some companies, an alternative (cost effective) solution would be to use hosted managed service CCM providers. CCM service providers have extensive expertise in aggregating disparate data sources for the expressed purpose of improving the customer experience around communications, delivering targeted content to customers based on demographic and billing information.

Telecom companies can spend millions of dollars trying to build and manage the technology infrastructure required to support the type of customer retention program described by the authors, hoping to get it right. OR they can adopt a best of breed solution that could rapidly enable this capability with limited reliance on corporate IT.

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted content with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

Anticipating Customer Expectations For Online Payments

ATLANTA, GA – August 5, 2016

For years, pundits and prognosticators have predicted the end of times for checks and cash in consumer transactions. However, the reality has been that checks and cash, while declining in use, are still hanging on at the register with checks even in use for some online transactions. Recently, the restaurant industry has started to lead what may be a transition to a cashless society.

According to a July 30th New York Times article, salad chain Sweetgreen, recently stopped accepting cash at several of its 48 restaurants. The chain, which had seen a decrease of cash transactions from 40% to less than 10% over the past 9 years, braced for pushback to this new tactic. However, the result is that “barely anyone noticed” the change, and there was no social media backlash or reduction in patronage. As more companies move to transition their billing and invoicing processes to digital delivery and online payment processing, consumers have demonstrated that they are embracing digital payment options. While Sweetgreen’s avoidance of cash or Starbucks use of mobile apps for payments doesn’t signal a watershed moment in a move to a cashless society, it is indicative of consumer comfort levels and the increased willingness of consumers to move towards a more frictionless experience. This is very important in the real of B2C billing and payment processing, as customers increasingly draw their reference points and expectations from their interactions in other settings.

As businesses (billers in particular) look to address the growing demand for online customer interactions, customer experience management, coupled with the ability of businesses to understand and meet customer expectations, should be the driving forces as businesses transform the way they interact with their customers. Businesses must improve their technological capabilities and business processes in order to achieve this lofty goal, but in many cases they aren’t equipped to make this transition. Businesses should decide whether or not they want to take on the challenge of developing and hosting these capabilities (instead of focusing on their core competencies) or work with Hosted Managed Services providers who can help navigate the complex waters of communicating with their customers in the rapidly evolving world of Customer Communications Management.

About DataOceans

DataOceans offers hosted customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

DataOceans Adds Real-Time Analytics with Izenda Business Intelligence

ATLANTA, GA – July 5, 2016

DataOceans announces that it has chosen to integrate self-service business intelligence and analytics capabilities from Izenda into its Customer Communications Management (CCM) platform and services.

Izenda’s solution will seamlessly integrate with DataOceans CCM workflow, empowering non-technical users to analyze data in real-time to improve the customer communication experience. While other managed service providers in the CCM industry provide their customers with standard reports and dashboards containing static data or require users to work with a service delivery manager to obtain a data dump which requires additional manipulation, DataOceans enhanced capabilities will place more control and flexibility in business users hands.

“The CCM industry has a strong need for robust self-service analytics and many existing solutions hamper business user’s ability to perform ad hoc analysis. DataOceans is a leader in this industry and we are excited to partner with them as they take business user empowerment to another level,” said Lee Nagel, VP of Marketing at Izenda and a veteran of the CCM industry.

Real-time analytics remain rare in the CCM space, giving DataOceans a strategic advantage in the marketplace with the addition of Izenda’s BI and analytics solution. DataOceans normalizes the data from their clients’ legacy datasets, and puts it in a relational database. With the addition of Izenda’s BI solution, they can leverage data through the DataOceans platform for better real-time decision making.

“Izenda’s technology fits nicely within ours,” said DataOceans Chief Revenue Officer Randy Beals. As for choosing Izenda, “Certain things we need to build, certain things we don’t need to reinvent the wheel when a great option that delivers superior ROI already exists,” he said.

DataOceans Director of Client Services Michele Hawkins stated, “I am extremely excited that we are integrating the Izenda Business Intelligence tool into the DataOceans platform.  It has an intuitive, easy-to-use interface that is great for business users.” Hawkins went on to say that “integrating with Izenda will allow our clients to unlock their data and use it to answer the day-to-day questions that arise about their business and customers.  They no longer need to utilize IT resources to get the information they need, which can be time-consuming and costly.  The data is now at their fingertips.”

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

About lzenda

Izenda designed its self-service business intelligence platform for independent software vendors, solutions providers and enterprise users. Izenda embeds seamlessly in applications to deliver BI directly to the people who need it most. Our integrated BI platform allows end users to easily create and customize reports and dashboards so they can analyze, visualize, and share valuable data and insights in real time. More than 10,000 organizations use Izenda’s embedded BI and analytics platform on a daily basis. To find out more about Izenda’s platform, visit www.Izenda.com.

DataOceans, LLC Announces Relationship with Leading Print Service Provider

ATLANTA, GA – June 6, 2016

DataOceans is pleased to announce that, after a period of due diligence, it has closed a deal to provide Customer Communications Management services for a large Print Service Provider (PSP). DataOceans will be enabling a best-in-class customer experience through the implementation of its OceanusTM platform. As a part of this implementation, DataOceans will initially provide services for approximately 600,000 customers per month.

“This engagement represents a shift in focus for Print Service Providers,” says DataOceans Chief Revenue Officer Randy Beals. “By taking a wider view of customer communications, instead of focusing solely on print, this printer is pivoting from competing in a commodity business to focusing on more value-added services.”

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and phone deliveries.  These newly transformed customer communications can be implemented in 90-120 days without significant involvement of client IT resources and offer interactive experiences, personalization, and highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and its products.

DataOceans Signs Agreement with National Media Company

ATLANTA, GA – May 10, 2016

DataOceans, LLC announces that it has signed an agreement with a national media company to provide Customer Communications Management services. The agreement includes the design and deployment of enhanced print and electronic billing statements, a modern customer portal, integrated online payment capabilities, and dynamic multi-modal HTML5 Customer Experience presentation. The online portal will allow customers to manage their delivery preferences, manage their profile information, and manage newspaper subscription services. DataOceans will begin work on this new agreement in May and expects to go live in late October of 2016.

“DataOceans is excited for the opportunity to work with media companies who are looking to expand digital marketing to new mediums,” says DataOceans Manager Lawrence Buckley. “Media companies have advertising in their blood, and are well positioned to bring their mature advertising processes to customer statements and portals.”

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and mobile phone deliveries.  These newly transformed customer communications can be quickly implemented without significant involvement of client IT resources and offer interactive experiences, personalization, highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and our products.