DataOceans, LLC Expands CCM Services with National DME Provider

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DataOceans, LLC Expands CCM Services with National DME Provider

ATLANTA, GA – April 27, 2016

DataOceans, LLC announces expanded CCM (Customer Communications Management) services with a national DME (Durable Medical Equipment) provider client including enhanced Patient Demographic Data Management, improved Payment Processing features, and dynamic multi-modal HTML5 Customer Experience presentation.  In addition to these enhancements, DataOceans is also deploying Enhanced Patient/Customer Messaging and new, more efficient and effective Payment History and Year End Summaries. In 2016, DataOceans will kick off a new Digital Engagement initiative with the client to drive higher adoption and higher eStatement utilization.

“We are excited for the opportunity to enable our DME client to digitally engage with their customers” says Lawrence Buckley, Manager of Marketing at DataOceans. “We look forward to partnering with our clients to leverage our best practices and capabilities to drive higher digital engagement and reduce operating costs.”

About DataOceans

DataOceans offers customer communications management solutions that help companies across multiple industries improve existing customer communications, including billing and invoicing for print, portal, tablet and mobile phone deliveries.  These newly transformed customer communications can be quickly implemented without significant involvement of client IT resources and offer interactive experiences, personalization, highly-targeted ads with a focus on increasing revenue and decreasing costs.

Visit www.DataOceans.com for more information about the company and our products.

Digital Transformation

DigitalEngagement

The importance of buying outcomes, not promises

Tony Byrne, the founder of Real Story Group, recently published an article in Document Strategy’s Winter edition. In his article, Tony highlights Real Story Group research that enterprises need to be aware of the gap between reality and the capabilities that vendors say they can provide as well as potential gaps in an enterprise’s ability to leverage digital tools to their full potential. These two gaps, which he labels the Hyperbole and Capacity Gaps respectively, can severely limit the ability of an enterprise to achieve the promised ROI.

Tony highlights the need for enterprises to consider moving away from big name vendors and pursuing truly best of breed solutions from smaller providers. Read his article by clicking the link below:

Digital Transformation

How Banks, Merchants, and Customers can Benefit from eStatement Advertising

 

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Imagine that you had an amazing meal last night at Ruth’s Chris Steak House. You look at your checking account online this morning, and to your surprise, you find a $10-off coupon for your next visit at Ruth’s Chris. You simply click to redeem your coupon. You do not have to print it out because the restaurant will recognize your debit card and apply the discount the next time you eat there. Does this sound too good to be true?

Many banks are introducing debit rewards programs that do exactly what is described above. It is believed that many more banks will introduce eStatement advertising to their customers because the programs have been so successful. Extremely relevant, targeted ads will be integrated into the list of recent purchases on consumer’s electronic bank statements.

Debit programs have been controversial in the past because of how much transactional and behavioral data the banks know about an individual. This data is used for behavioral marketing, in which personal information is used to target advertising to individuals. Should you be concerned with security of your information? Banks say the software runs on their own servers, so consumers’ personal data do not leave their secure network. Consumers have the option to opt out of the program, but most do not.

Both banks and advertisers alike can profit from a debit rewards program. So far, advertisers receive an average sales bump of $5.49 for each dollar spent on marketing to current customers according to a Washington Post article. Companies can promote loyalty among current customers because they already know the customer’s individual interests. The checking account ads also offer banks an alternate way to make money off debit cards; the discounts are paid for by the merchants, rather than the banks, in exchange for the ability to narrowly target who receives them. Banks see these ads as a potential substitute for popular rewards programs because most consumers would prefer to receive larger discounts on relevant spending than small percentages of cash back.

Download More Information on Targeted Messaging


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How to Influence Customer Behavior via Monthly Statement

In the B2C world, customer communications are a critical part of maintaining a happy, satisfied customer.  In industries like broadband, water, gas, electric, cellular, and other utilities, the monthly statement is the primary point of contact each month.  Companies bill the customer for services rendered, and if the services have been acceptable, the customer pays the bill.  In general, these bills are the same today as they were 30 years ago.  Perhaps there is the use of spot color for a logo or to highlight the amount due; otherwise, they are unchanged.

Traditionally, monthly statements are generated from large mainframe computers.  Changing the statement messaging or design is difficult and expensive.  Placing pictures, using full color, providing personalization or variable messaging on these platforms is impractical for companies to do alone.  However, most companies in most industries would like to influence their customers’ behavior and provide an improved customer experience.  If the primary point of contact is the statement and the statement is difficult to change, then influencing the behavior of their customer is difficult.

Computer Technology continues to change rapidly.  The proliferation of high speed internet connections coupled with business portals, video messaging, the introduction of tablets and smart phones, social media, augmented reality, and the widespread use of SMS messaging is changing the options for companies to communicate with their customers.  Most companies are struggling to keep up with and exploit the use of these mediums in their businesses.

The challenge is emerging – how can companies use their monthly statement as the medium to provide new and additional messaging to their customers and influence their behaviors in ways that are important to them?  The problem is more complicated because consumers are bombarded with messaging everywhere today.  The solution will be found over time in platforms that employ powerful business intelligence.  The monthly statement is the vehicle for improved customer contact, convenience, and experience.  Mining data and using advanced analytics will allow companies to provide relevant and targeted messaging that will delight the consumer.  Relevant offers and loyalty program messaging will provide value for the consumer that does not exist today.  Providing the consumer with preference management gives them flexibility and control over how, what, and when they are communicated with will further enhance the customer experience.  Companies that can provide these solutions on customer statements will influence customer behavior and thrive in their market places in the upcoming years.

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The USPS Gives Businesses yet another Reason to Switch to eDelivery

The United States Postal Service recently announced its plans to end door-to-door mail deliveries. These changes come as a shock to many Americans who have enjoyed and expected free mail delivery to their homes and businesses for decades. However, without some kind of adaptation to the 21st century American way of life, the postal service will not survive. The new changes are still in the approval process, and if approved, the changes will be implemented for new housing developments as well as existing homes. Ending door-to-door delivery will save the USPS approximately $4.5 billion annually. These changes present a significant opportunity for companies to improve their mailing processes and ultimately improve customer experience.

So, how will customers get our print mail?

The USPS is moving towards “cluster boxes,” which are communal mailboxes placed in neighborhoods and communities.  Many people have expressed concerns about this new process:

  1. What if there is bad weather and I have to go pick up my mail?
  2. What if I live in an unsafe neighborhood and don’t feel comfortable walking to a shared mailbox?
  3. Will the community mailboxes be secure?
  4. Who is responsible for maintenance of the cluster boxes?
  5. Will the new behavior be disruptive to the elderly and disabled?

There is a solution! The majority of paper mail today can be sent electronically.  As one CNN news report stated, “The Postal Service continues to struggle with mail volume, especially drops in first-class mail, its big revenue driver, as more Americans move to electronic billing and e-mailing.” Electronic billing and emailing can be received and managed in the comfort of customers’ homes. Moving toward eDelivery will cut costs for your business and significantly improve customer experience, especially now with the changes occurring in the current mailing system.