Marketing with Data for Financial Institutions

Obtain Access to All Your Customer Data with Oceanus Launch

Financial institutions hold a lot of data about their customers. But it’s stored across many unconnected systems. How much more successfully could your bank or credit union market to your customers if you had access to this data?

Video Transcript

Your customer data is the key to better marketing.

Financial institutions hold a lot of data about their customers.

But to marketing automation systems, this data simply doesn’t exist. That’s because it’s stored across many unconnected systems.

Or it’s provided in feeds from third parties.

How much more successful could your marketing be if you had access to this data?

You could build better, more granular customer segments. Or, you could create more relevant and highly personalized messaging. All in all, you could successfully market to the best prospects in your marketing database: your existing customers.

Innovative technology from DataOceans connects to all your customer data, wherever it resides. It provides the key to understanding and anticipating customer behavior. So you can identify:

  • Strong opportunities for new loans and lines of credit
  • Targets for loan conquest campaigns
  • Customers close to paying off their auto loan, and in market for a new vehicle
  • Trends in customer debit & credit spending that indicate loyalty or risk of attrition, and
  • Opportunities for cross-selling additional products

Our Oceanus platform puts your data into action to create and deliver personalized and compelling customer touchpoints across distribution channels that include email, print, and SMS.

What’s more, we close the loop on data, updating your systems of record, and we provide robust analytics on customer activity to help you further optimize your communications.

At DataOceans, we put your data in motion.